Do you have any specific tips for news sites, which have unique concerns compared with commercial sites? For an instance, let's say, if it's a developing news story, it is recommended to have one page, where all the page rank can gather. For an another instance, you might come across, who do many stories over several days. They do not link those stories together. They will keep it on the track, so that less likely to lose a few people through the cracks that way. And then, you can take Wikipedia, where they have one page, which gets richer and more developed. If a news story is over, and you can think of moving to a new page. But given a certain story, it is better to add updates or add more information on the same URL. Or you can think about other stuff. Take a look at Google News documentation. There is some meta tags and other tags that they have available which are not available to other people or that Google News treats specially. You can give a thought to Authorship, which helps in understanding who exactly wrote a particular story or particular page. If it's a news site, you can dig a little research on those lines.