Administrator
Administrator
- Joined
- May 18, 2016
- Messages
- 80
Google changed the search engine market in the 90's by evaluating a website's backlinks instead of the content. Will backlinks lose their importance?
Actually, backlinks still have several years left in them. Inevitably, Google tries to find out how an expert user would say, this particular page has satisfied their needs. Sometimes, backlinks matter for that. It plays a vital role in determining the reputation of the website.
Mostly, visitors see the quality of the content of the particular page they are visiting. So, over time, backlinks will become little less important.
If Google can tell who wrote this particular article, say for example Danny Sullivan wrote this article or Vanessa Fox wrote this article, which helps in understanding, it is an expert thing. Google is getting better day by day in understanding actual language, even though we don't know the actual writer.
Google is investing in finding out how to do more like Star Trek computer, so conversational search, in which one can talk to the machine and it can understand. To understand what someone is saying, like how is the performance of Apple iPhone 6s and in how many colours it has been launched, it can able to know what it is referring to. He is referring to Apple iPhone 6s. In order to do this well, they must understand the natural language well.
As far as Google gets better in understanding who wrote something and what the real meaning of the content is, as over time, importance of links will become less. But, at present, Google will continue to use links to assess the basic reputation of page and of sites.
Actually, backlinks still have several years left in them. Inevitably, Google tries to find out how an expert user would say, this particular page has satisfied their needs. Sometimes, backlinks matter for that. It plays a vital role in determining the reputation of the website.
Mostly, visitors see the quality of the content of the particular page they are visiting. So, over time, backlinks will become little less important.
If Google can tell who wrote this particular article, say for example Danny Sullivan wrote this article or Vanessa Fox wrote this article, which helps in understanding, it is an expert thing. Google is getting better day by day in understanding actual language, even though we don't know the actual writer.
Google is investing in finding out how to do more like Star Trek computer, so conversational search, in which one can talk to the machine and it can understand. To understand what someone is saying, like how is the performance of Apple iPhone 6s and in how many colours it has been launched, it can able to know what it is referring to. He is referring to Apple iPhone 6s. In order to do this well, they must understand the natural language well.
As far as Google gets better in understanding who wrote something and what the real meaning of the content is, as over time, importance of links will become less. But, at present, Google will continue to use links to assess the basic reputation of page and of sites.