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What is the best way to include the text of a company logo for SEO purposes? ALT tag or CSS hiding?

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What is the best way to include the text of a company logo for SEO purposes? ALT tag or CSS hiding?

One should have little more consideration in choosing this, because it really matters. It is recommended to use an ALT tag rather CSS hiding. This is because the ALT tag was more or less built for. ALT tag is also known as ALT attribute. 

But, the notable fact is, one can go ahead with ALT and that will be helpful to say, "This is the text in my logo." Search engines can read that and use it. One need not to hide it with CSS or anything like that, because the ALT tag is not only valid and simple but also works very fine.  
 
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